BBC Worklife - Robin Catolano
Across the globe, some destinations are realising disabled tourists are a major, underserved segment. They're adjusting their business plans to accommodate them.
Across the world, many destinations are making substantial investments in accessible attractions and programming. By taking part in a social movement toward inclusion, they're also positioning themselves to reap the financial benefits of tapping into an underserved community of travellers.
Brooke Hansen, associate professor in the Muma College of Business at the University of South Florida, and a sustainable tourism expert, says, "Disabled travellers represent a $58 billion-dollar industry. There are huge implications for business."
Disabled-friendly venues and experiences have existed for nearly 30 years, largely to coincide with the introductions of the Americans with Disabilities Act and the European Accessibility Act. But prior to the past decade, they were mostly limited to wheelchair-accessible ramps and elevators. Along with social movements for more wide-spread inclusion, travel destinations have also recognised the business potential of accessible tourism....
