Forbes - Kathleen Walch

17 April 2024

In the rapidly evolving world of air travel, artificial intelligence is being applied to provide innovation throughout the entire experience. As we navigate through airports today, most of the seamless operations we take for granted—from security screenings to baggage handling—are powered by technologies which include AI. Yet, we’ve only just touched the surface with how AI can continue to transform air travel and the airport experience.

At the recent 2024 SXSW Conference and Festivals that took place in March 2024, Bernadette Berger, Director of Innovation at Alaska Airlines, presented on The Sky's the Limit: How AI will Reimagine Airports. She shared how AI-enabled technologies optimizing operations and transforming passenger experience. As AI technologies such as facial recognition, predictive analytics, personalized digital assistants, and real-time navigation are further brought into the entire travel experience, airports will be transformed into fully accessible and immersive hubs for travel, retail and entertainment.

The panel “The Sky's the Limit: How AI will Reimagine Airports” focused on AI within the airport. The panel had additional experts in the aviation industry including Celley Buchanan (Alaska Airlines), Matt Gilkeson (Transportation Security Administration) and Ian Law (Los Angeles World Airports).

In a followup interview on Cognilytica’s AI Today podcast, Bernadette expanded on her talk, and shares more insights for this article.

[Read more: How AI Is Set To Transform Airports And Air Travel (forbes.com)]

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