As part of its £100m redevelopment and investment programme London Luton Airport (LLA) has appointed CCD to develop and implement a new wayfinding strategy.
LLA is the UK’s fifth largest airport and aims to increase capacity from 12 million to 18 million passengers a year by 2026.
CCD has been appointed following a competitive pitch and will be creating a new wayfinding strategy and design solution throughout the airport terminal, car parks and access roads.
Oliver Jaycock, Head of Marketing & Strategic Affairs at LLA said “Our £100m investment and redevelopment programme will transform London Luton Airport, bringing tremendous benefits to passengers and other users of our airport. The plans will deliver a 50% increase in capacity, while the remodelled terminal will feature new retail and eating opportunities, as well as a much more efficient passenger flow through check-in and security. Wayfinding has a vital role in turning our plans into reality, ensuring that everyone can find their way into, through and out of the airport in a relaxed and efficient manner.”
CCD’s in-house behavioural experts will undertake initial research to develop a better understanding of how people interact with the environment. From that the consultancy will develop the strategy, design guidelines, message schedules and location plans.
Chris Girling, CCD’s Head of Wayfinding said, “LLA has ambitious plans and we are delighted to be part of that. Our objective is to help craft the perfect passenger experience through a wayfinding strategy and design solution across the Airport estate. The key is to understand how people feel and act when they arrive and to develop a solution that makes visiting the Airport stress-free and enjoyable. The airport has recently undertaken a re-branding exercise through ICO Design Partners; we will be working with the playful, colourful designs to create wayfinding that is intuitive and informative whilst remaining true to the new brand.”
The project builds on CCD’s previous UK airport work at Gatwick and Stansted, and comes at a time of significant growth in air passenger numbers.
