Aviation Week - Jens Flottau, Helen Massy-Beresford, Adrian Schofield, and Ben Goldstein
The airline industry is used to some level of guesswork, even in good times. No one really knows how demand will evolve, whether a new route will actually perform according to expectations or what the response by competitors will be. No matter how analytical the approach is, no matter how experienced the network planning department, some experiments will always fail...more
