Pascall+Watson are currently engaged in redesigning and rebranding the wayfinding and media strategy at Venice Marco Polo Airport across both the existing terminal building and proposed expanded facilities.

The project required an in-depth understanding of the visual environment and the application of journey mapping, user behaviour and engagement, design analysis, strategy, branding, product design and delivery.

The wayfinding concept proposed a range of new signage, products and services linked by a new visual identity that was inspired by the local context which Enrico Marchi, President of Venice Airport’s managing company SAVE, described as “a Venetian touch”.

The solution decongests the passenger journey creating an effective operational environment and intuitive passenger experience, with multi-lingual graphics ensuring clear navigation for both non-Italian and non-English speakers.

The success of the scheme has led to the team’s appointment to redevelop a number of additional internal spaces, as part of the airport’s expansion.

Speaking on the project James Speed, Project Director states “We are delighted to be working with Venice Marco Polo International Airport to transform the terminal facility’s end-to-end wayfinding journey and to enhance the airport’s unique local identity. The design matches the future aspirations of the airport to become internationally recognised as a global gateway”. 

The project adds to our Wayfinding Team’s portfolio of successful schemes, including those at Pulkovo Airport, Dublin Airport , Stansted Airport, Manchester Airport and Heathrow Airport’s Terminal 5 and Terminal 2A.


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