VisitBritain: COVID-19 Consumer Sentiment Tracker

VisitBritian

The latest consumer sentiment report from VisitBritain has been released. Rather pessimistically, over half of UK adults (51%) believe that the worst is still to come, a significant increase on week 11 and the highest level so far since the survey began. Only 15% of those surveyed are now expecting ‘normality’ by the end of this year and confidence in the ability to take a domestic trip between Oct-Dec continues to slowly decline to 38%. For those lacking confidence around winter trips, concerns around catching coronavirus is a major factor (with 52% citing this) but in second and third positions we see people saying ‘restrictions on travel from government’ and ‘it’s not responsible to travel’, which may be linked to new self-quarantine rules on returning from some destinations. While the report focuses on domestic tourism and UK-inbound tourism, it’s a useful basis to understanding consumer sentiment more widely...more