World Travel & Tourism Council
The World Travel & Tourism Council, unveiled a new report that explores the implications of COVID-19 across four key stakeholders: travellers, businesses, workforce, and communities and offers insight into how the industry can recover. The report found that 70 percent of North American leisure travellers would book during COVID-19 if changes were free. Additionally, 92 percent of consumers trust personal recommendations with regards to health and hygiene, and 69 percent of travellers cite cleanliness as a critical component of a travel brand’s crisis response. The report can be found here.
