Following the launch of the impressive new Ever Rich retail space at Taoyuan International Airport, The Design Solution's Nick Taylor explains how commercial planning and design are driving the new customer experience and creating a unique sense of Taiwan across the radically updated main store.
The key was to entice them with stunning, high-scale visibility that aims to capture their interest at that key psychological moment as the relative stress of the check-in and security gives way to a feeling of freedom and exploration.