Simple Flying - Joanna Bailey and Joshua Kupietzky
Christian Vatter, founder of the innovation agency Rlevance, shares his priorities for better airport design.
Assist with the entire journey - Airports should provide information and services that extend beyond their premises to help passengers from home to flight and vice versa.
Consider individual passenger needs - Airports should offer personalized options and services based on passengers' abilities and situations to enhance their experience.
Tackle pain points - Eliminating time management issues, mental overload, and wayfinding problems can greatly improve the airport experience for travelers.