AOA Airport Operator Magazine | Winter 2022
Following a strong recovery from the pandemic lockdowns, Farnborough Airport has described ambitious plans to win a larger share of the premium travel market.
CEO Simon Geere, who joined the airport in July 2020, told The Airport Operator that Farnborough will “double-down” on its unique focus on business aviation by seeking to attract new customers who have until now occupied first and business class seats on commercial airlines.
Building on Farnborough’s status as Europe’s leading business aviation airport, Geere said: “We are going to focus on the strategy to date. We will provide an everimproving customer experience and invest further in the facilities and infrastructure. We have huge ambitions for Farnborough. I want to position the airport increasingly as a viable proposition for the premium travel consumer market. We know that only a very small percentage of people that could use business aviation, actually do. It is about awareness and making yourself more easily accessible to the market, which is something we are looking to do”.
