Ideas typically come from pain points... writes Winnipeg Richardson International Airport's vice president for aviation marketing, Scott Marohn.

Sometimes your past experience leads you to a solution that overcomes a pain point. I came into the air service development role at Winnipeg Airports Authority a few years back and instantly found a pain point. Data wasn’t free flowing. 

·        Where are people flying? 

·        Flying to which destination? 

·        On what day of the week? 

·        Through what connect point?

·        On which airline?

We subscribe to a system that provides this sort of data. There was just one problem; a three-month delay in getting up to date info. 

[Airport World]

Not a member?
Take a look at our member benefits