Ideas typically come from pain points... writes Winnipeg Richardson International Airport's vice president for aviation marketing, Scott Marohn.
Sometimes your past experience leads you to a solution that overcomes a pain point. I came into the air service development role at Winnipeg Airports Authority a few years back and instantly found a pain point. Data wasn’t free flowing.
· Where are people flying?
· Flying to which destination?
· On what day of the week?
· Through what connect point?
· On which airline?
We subscribe to a system that provides this sort of data. There was just one problem; a three-month delay in getting up to date info.