American
20 November 2024
- American will expand technology to ensure customers can enjoy the benefits of their assigned boarding group
- Boarding priority is assigned based on several factors, including fare purchase, AAdvantage® status or membership and more
- Delivering boarding benefits is one of several features in American’s innovative software platform that supports the airline’s customers and team
Just in time for the holiday season, American Airlines is expanding technology that supports the boarding process to more than 100 airports across the U.S. The technology platform ensures customers receive the benefit of boarding in their assigned group and supports team members with more visibility into the boarding process.
The airline has successfully trialed this modern technology over the last month at Albuquerque International Sunport (ABQ), Ronald Reagan Washington National Airport (DCA) and Tucson International Airport (TUS) to gain early insights on ways to improve the boarding process.
“We’ve heard from our customers that the ability to board with their assigned group is important to them because it’s a benefit associated with their AAdvantage status or fare purchase,” said Julie Rath, American’s Senior Vice President of Airport Operations, Reservations and Service Recovery. “The initial positive response from customers and team members has exceeded our expectations, so we are thrilled to leverage this technology to deliver for them ahead of the Thanksgiving holiday.”