Travel Tomorrow
Antonio Buscardini
05 November 2026
The European Commission adopted its first EU Sustainable Tourism Strategy on 4 November 2026, setting out a common approach to strengthening tourism businesses, managing pressure on destinations and ensuring that the benefits of travel reach more communities throughout the year.
The new strategy brings together initiatives covering skills, digitalisation, investment, connectivity and crisis preparedness. Its central ambition is to maintain Europe’s position as the world’s leading tourism destination while giving greater weight to the value tourism creates for residents, workers and businesses...
