Simple Flying - Joanna Bailey and Joshua Kupietzky

Christian Vatter, founder of the innovation agency Rlevance, shares his priorities for better airport design.

Assist with the entire journey - Airports should provide information and services that extend beyond their premises to help passengers from home to flight and vice versa.

Consider individual passenger needs - Airports should offer personalized options and services based on passengers' abilities and situations to enhance their experience.

Tackle pain points - Eliminating time management issues, mental overload, and wayfinding problems can greatly improve the airport experience for travelers.

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