London City Airport unveils new outdoor ‘City Welcome’ advertising site designed and built by Wildstone Airports.
26th April 2017
London City Airport in collaboration with Wildstone Airports recently unveiled their new
premium digital welcome advertising site. Strategically positioned by the entrance to the
Airport’s private Jet Centre on the Connaught Road roundabout, the site is the centre of
attention on the main approach road to the Airport.
The new ‘City Welcome’ site officially opened on Wednesday (26 April) and is the third in a
series of architecturally designed digital advertising structures created by Wildstone Airports for
London City Airport.
The stunning 10 x 3 metre 4mm pitch LED screen provides a crystal clear display with a more
detailed representation of the content, even at close range.
Sally Emms, London City Airport Media Sales Manager, complimented the quality of the build
stating: “City Welcome encompasses a number of exterior design elements and materials that
have completely transformed the roundabout and main entrance into London City Airport. The
location means advertisers can reach the vast majority of our passengers arriving by road, over
half of whom are travelling for business purposes, making it a particular desirable out-of-home
Careful design and planning has contributed to the completed City Welcome site,
complimented with a 50m ‘Green Wall’ – a living wall feature which creates a pleasant screen
of trailing foliage, using a modular hydroponic plant wall system. The ‘Viriditrough’ system
enables the use of a number of different plant varieties and its hydroponic growing medium, is
also recognised for its effective removal of CO2 and NOx.
Clever use of materials also means that the Welcome Wall, which appears to be made from
concrete, has actually been fabricated using a composite material and process traditionally
used to build super yachts. A bespoke lighting structure on the roundabout, further enhances
the area, with the ability to change the colour of lighting according to preference.
Paula Oliver, Managing Director of Wildstone Airports, said: “This has been a really exciting
project for Wildstone Airports to partner on. As one of the UK’s premier hubs for business
travel, London City Airport has a thriving audience that advertisers can now target through
premium digital advertising platforms, which are designed in such a way that reflects the quality
of the high value brands using them. As one of the first UK airports to create a network of
digital sites in an outdoor environment, we hope the quality of these products set a precedent
for the rest of the aviation industry.”