BVA-BDRC
With queues forming outside Primark, zoos and safari parks re-opening their doors, rumours abounding of an earlier than anticipated re-opening of Britain’s beer gardens, and an expectation of at least some parts of the hospitality industry re-opening on 4th July, slowly but surely the restrictions on our way of life are being lifted. With this in mind, consumers will be bringing forward their estimations of when life will be returning to something close to normal, right?
Sadly, not so. When we started this series of reports, all but an ultra-pessimistic minority thought that it would be ‘over by Christmas’. Over the ensuring weeks, however, more and more of us have come to believe that the road to normality will be neither quick nor easy – for the first time this week, more than half of UK adults believe it will be 2021 before normality resumes...
>> Tracking Consumer Sentiment on the Impact of COVID-19 - Week 12 Report
