Alex Avery - Pragma
Whilst the challenges of delivering growth in retail are well documented, F&B continues to be the star performer for many airports. Pragma has seen annual growth in spend per passenger of up to 15% in some locations.
In our opinion, there’s two key factors at play here. Firstly, the worldwide demand led increase in eating out. This contributes to a greater appetite for spending on food whilst travelling or in airports. In fact, F&B spend now constitutes a large share of overall airport spend in the US and globally.
Secondly, it’s supply-led with an improved width and depth of F&B propositions in airports, providing better choice, increasing penetration and average transaction values.
