JFKIAT launches its new strategic vision

Passenger Terminal Today
Elizabeth Baker
09 April 2025

During his conversation with Sevda Fevzi, the president and CEO of Sevly, at the PTE World Conference today [09 April 2025], Roel Huinink, president and CEO of JFKIAT, launched his organization’s North Star initiative – a guiding principle that is intended to define a clear vision.

He explained, “To align our North Star, we conducted extensive research, competitive analyses and collaborative workshops with our partners. T4’s North Star statement is translated into five key experience pillars: ‘employees’, to empower collaboration and promote a sense of community; ‘airline’, to continue fostering trusted airline partnerships to support their seamless operations at T4; ‘commercial’, where the airport plans to reimagine its spaces as dynamic, multifunctional environments through enriching commercial offerings; ‘passenger’ to deliver an efficient, personalized and unmistakably New York and Terminal 4 experience; and ‘ambiance’ to infuse the terminal with a sense of place by updating the look, feel and amenities to create a memorable atmosphere.

Read on:  PTE DAY 2: JFKIAT launches its new strategic vision - Passenger Terminal Today