ARGS
Eddie Saunders
23 September 2025
Birmingham Airport (BHX) has today announced the launch of a new tech-driven programme of developments designed to transform the passenger experience.
Known as ‘Connected Personal Experiences’ (CPE), the initiative will integrate leading technology into the airport journey providing passengers with the opportunity to receive real-time tailored updates directly to their smartphones.
Developed in partnership with award-winning AI provider Hello Lamp Post, BABS will act as a personal assistant, guiding customers throughout their journey and can be accessed on smartphone devices or via digital help points around the terminal.
Passengers can ask BABS questions such as “Where do I check in?”, “Which gate is my flight?”, or “Where can I grab a coffee?” and receive instant answers.
