“Allyship is not a title — it’s a verb. It’s about action, intention, and standing in solidarity with others, especially when it’s inconvenient, uncomfortable, or unseen. We all have a role to play.”
At the British Aviation Group, we are committed to shaping an aviation industry where everyone feels seen, heard, valued, and included. That begins with people — and the daily choices we all make to show up for one another.
As part of our Inclusion Calendar, we’re proud to launch the BAG Allyship Challenge for June. This initiative invites members from across our sector to reflect on what allyship means to them — and to share how they are taking action to support equity, belonging, and fairness in their day-to-day work and beyond.
Allyship is not one-size-fits-all.
It can look different depending on your role, identity, or experience — and that's what makes it powerful. To help guide this reflection, we’re highlighting seven types of allyship that people across our community may already be practicing:
- Sponsor: You use your influence to create opportunities and open doors for others behind the scenes.
- Champion: You publicly stand behind others and actively support their visibility and credibility.
- Amplifier: You use your platform to lift up voices, especially those often overlooked or unheard.
- Advocate: You challenge policies, systems, or behaviours that create inequity — even when it’s uncomfortable.
- Scholar: You take responsibility for your own learning and unlearning, and share that knowledge with others.
- Confidant: You provide a safe, non-judgmental space for others to be vulnerable and honest.
- Upstander: You step in and speak up when you witness discrimination, exclusion, or injustice.
Which type of ally are you — or want to become?
We believe that sharing personal stories, reflections, and real-life actions can inspire others and deepen our collective understanding. Together, we can move beyond intention to impact — building workplaces and communities where everyone can thrive.
This initiative showcased BAG members from across our sector to reflect on what allyship means to them — and to share how they are taking action to support equity, belonging, and fairness in their day-to-day work and beyond.
