TTW
09 July 2025
In a significant gathering of Europe’s leading tourism and travel organizations, the 2025 Rhodes Forum took place in Gothenburg, Sweden, from July 7 to 9. This forum brought together various key stakeholders to renew their commitment to sustainability within the travel sector and accelerate the decarbonization efforts necessary to meet the climate-neutral target for tourism by 2050. Following the adoption of the Rhodes Declaration one year ago, the forum provided a crucial platform for participants to assess progress, exchange best practices, and align their strategies toward a sustainable future for the industry.
The event was focused on promoting both leisure and business travel’s transition to a low-carbon economy. Special emphasis was placed on empowering micro, small, and medium-sized enterprises (MSMEs), acknowledging the critical role these businesses play in the broader tourism landscape. The forum aimed to support these enterprises as they navigate the challenges of green transition, offering them the tools and resources needed to adopt sustainable practices.
