The new Concorde Bar in Singapore’s Changi Airport marks the first in a series of luxury British Airways Concorde lounges opening across the world, designed by Honour
British brand experience consultancy, HONOUR has spearheaded the design of a new series of luxury British Airways lounges, called The Concorde Bar, exclusively for the airline’s FIRST customers.
The Concorde Bar has launched within the newly-refurbished British Airways lounge at Singapore’s Changi Airport. Measuring 110m2, the new Concorde Bar has 41 seats and is accessed by entering the passcode on a touchscreen next to the entrance, which eligible customers are given on their arrival at the lounge. Inside, travellers can enjoy classic and contemporary design features mixed with the latest technology – from the private dining booths, blackened oak cabinetry wall bar, to the OLED panels portraying scenes of the local Singapore skyline and cityscapes that changes reflecting the time of day.
Commenting on the design, Mike Crump, Partner at HONOUR, said: “We designed The Concorde Bar to give British Airways’ FIRST customers a dedicated and intimate space, with an elegant and timeless interior. The focal point is a cabinetry wall bar crafted in blackened oak, akin to the kind you would find in a private residence. The discrete branding and entrance to the Concorde Bar has created an air of mystique to the lounge, offering an exclusive space for those in the know.”
British Airways has Concorde Room lounges dedicated to First Class customers at Heathrow T5 and New York JFK. The new Concorde Bar in Singapore is the first of its kind and aims to extend the exclusivity of the Concorde Rooms to some of our key airports around the world.
Florian Binder, Worldwide Lounge Development Manager, British Airways, said: “We are thrilled with the Concorde Bar. In an increasingly busy world, we wanted to give our travellers back the luxury of time – an intimate and quiet destination to relax in before the next part of their journey.”
HONOUR is a brand experience consultancy that specialises in the aviation and hospitality sector. Working all the way through the customer journey, the team at Honour re-designs customer experience from ground to sky, through airport lounges to plane interiors.
