Woodburn Webinar Series: Your Brand Strategy for China
JoinWoodburn Accountants & Advisors' latest webinar series which will provide a week-long series of masterclasses on how to best define and execute your company's brand strategy for China.
Check the list of scheduled workshop webinars below for registration or view the full event series by clicking on the button below
Speaker: Kristina Koehler-Coluccia, Head of Business Advisory at Woodburn
China has become a global Intellectual Property (IP) leader and enforcer. As such it is the responsibility of any business owner to register their IP in China in a timely fashion before any IP hijacker or squatter can. Before you begin your internet searches, content downloads, register a Wechat account, conduct social media networking and marketing, joining local or even foreign trade shows, local networking events or even on the ground investigations and due diligence REGISTER YOUR IP. If you do not you are openly making it easy for any local Chinese company and individual to hijack or steal your trademark and/or patent. Come join this webinar to learn how to easy it is to protect your brand in China.
Session 2: The importance of storytelling in branding & product design in China
Tuesday, 26th January 2021 (10.30am GMT)
Speaker: Matt Wills, Founder & Creative Director at Floob Creative
Matt Wills, founder and creative director of Shanghai-based design firm Floob Creative gives his insights on why having a brand mascot can help your visibility in the Chinese market. Coming from a background in IP-development and product design, he discusses general branding and design principles around the theme of connecting to audiences through storytelling, and how to evaluate your range of products to help generate more sales.
Session 4: Five Chinese e-commerce market trends not to be missed in 2021
Thursday, 28th January 2021 (10.30am GMT)
Speaker: Ariel Tsai, Business Development Manager at PingPong Digital
There is no doubt that the pandemic has brought some radical changes to our lives in 2020. As offline businesses being heavily affected, more and more businesses have shifted their focus online. With China leading the rapid recovery of Covid-19, the Chinese market has reacted to it in a spontaneous way. In this webinar we will wrap up some market trends we have seen in 2020 and map up some potential market trends for 2021.
Session 5: What will be your brand strategy in 2021?
Friday, 29th of January 2021 (10.30am GMT)
Speaker: Kristina Koehler-Coluccia, Head of Business Advisory at Woodburn
Let's finish off the week with an action plan webinar on "What will be your brand strategy in 2021?". Let's re-cap the highlights from the week's webinar sessions and draw up an action plan for you to execute in 2021. This session is going to provide you the legal in’s and out’s of branding your product and/or services in or outside of China and the pros and cons associated with each.
